Why invest in luxury real estate in 2025? What are the trends and opportunities?

In 2025, luxury real estate continues to position itself as a strategic asset investment, combining financial security, long-term value enhancement and the art of living. Unlike unstable markets or volatile assets, prestige properties remain highly attractive, particularly in popular geographical areas
such as Chamonix, Megève or Eygalières.

Global demand for high-end second homes, mountain chalets and Provencal properties often exceeds available supply. Rarity,
the environment, architectural quality and discretion are key criteria. The scarcity effect becomes a powerful lever for securing lasting property value.
In Megève and Chamonix, we’re seeing a growing number of foreign buyers from Switzerland, the Middle East, the United States and the United Kingdom. These buyers are looking for properties with Mont Blanc views, ski-in/ski-out access or contemporary design integrated into nature. In Provence, the focus is on restored old farmhouses, modern villas in the Alpilles or confidential bastides
in Eygalières.

At the same time, luxury real estate has become an emotional refuge. Buying a second home today means investing in a place where you can recharge your batteries and pass on
your family heritage. These are the values that EMANA upholds in its selection of exceptional properties that embody a demanding, timeless lifestyle.
Another strong trend is upmarket holiday rentals. Many owners are making a partial return on their property while preserving its exclusivity. This hybrid model appeals to discerning investors.